Private labeling on TikTok Shop involves selling products under your own brand, even if those products are manufactured by someone else. This approach allows you to build a unique brand identity without the need for extensive production capabilities. Here’s how you can get started with private labeling on TikTok Shop:

Steps to Start a Private Label on TikTok Shop


Market Research

1. Identify a niche market with high demand and low competition.

2. Use tools like TikTok Analytics and Google Trends to understand trending products and consumer preferences.


Finding a Supplier:

1. Search for manufacturers who offer private labeling services. Websites like Alibaba, Global Sources, and ThomasNet can help you find suppliers.

2. Verify the quality of their products by ordering samples.

3. Ensure they can meet your branding and packaging requirements.



1. Create a unique brand name and logo.

2. Design attractive packaging that aligns with your brand identity.

3. Register your brand if necessary to protect your intellectual property.


Product Customization:

1. Work with your supplier to customize products according to your specifications.

2. Ensure that the product quality and packaging meet your standards before placing a large order.


Setting Up TikTok Shop:

1. If you don’t already have a TikTok account, create one and switch to a business account.

2. Apply to set up a TikTok Shop and follow the guidelines for creating a shop.

3. List your private label products with high-quality images, detailed descriptions, and competitive pricing.


Marketing Strategy:

1. Create engaging content to promote your products. Use TikTok’s unique format to create short, catchy videos.

2. Collaborate with influencers and creators to reach a wider audience.

3. Utilize TikTok ads to target specific demographics and increase visibility.


Inventory and Fulfillment:

1. Decide whether you’ll handle inventory yourself or use a fulfillment service.

2. Ensure that you have a reliable system for managing orders, shipping, and customer service.


Customer Feedback and Improvement:

1. Monitor customer reviews and feedback to improve your products.

2. Continuously innovate and update your product line based on market trends and customer needs.


Submit an Appeal:

Prepare a formal appeal to Walmart’s Seller Support team. Include your plan of action, evidence of the corrective measures taken, and a commitment to adhere to Walmart’s policies.

Key Considerations

Quality Control: Consistently ensure that your products meet high-quality standards to build trust with your customers.

Compliance: Ensure that your products comply with local regulations and safety standards.

Marketing Compliance: Follow TikTok’s advertising policies and community guidelines to avoid penalties.

By following these steps, you can effectively launch and grow a private label brand on TikTok Shop, leveraging the platform’s vast user base and engagement capabilities.